_____ refers to the systematic gathering,recording,and analysis of new information to help managers make marketing decisions.
A) Market orientation
B) Market segmentation
C) Marketing research
D) Marketing myopia
E) Market capitalization

Question

Quizplus · Accepted Answer

To help managers make marketing decisions, companies develop systematic procedures for gathering, recording, and analyzing new information. This is called marketing research.

_____ Refers to the Systematic Gathering,recording,and Analysis of New Information