Which of the following is the next step in the market research process once the exploratory research phase is completed?
A) Formulation of research objectives
B) Situation analysis
C) Secondary research
D) Interpretation and reporting of findings
E) Defining the problem

Question

Quizplus · Accepted Answer

Once the exploratory research phase of the marketing research process is completed, the company may discover it needs additional information that it can get only from doing primary research. To do so, the company must first establish specific research objectives.

Which of the Following Is the Next Step in the Market