_____ enable(s)researchers to gain insight into both the population whose opinion will be sampled and the subject matter itself.
A) Brainstorming
B) Management myopia
C) Reference groups
D) Qualitative research
E) Centers of influence

Question

Quizplus · Accepted Answer

To get a general impression of the market, the consumer, or the product, marketers typically start with qualitative research. This enables researchers to gain insight into both the population whose opinion will be sampled and the subject matter itself.

_____ Enable(s)researchers to Gain Insight into Both the Population Whose