_____ segmentation refers to a way of segmenting markets by grouping consumers according to the manner in which they buy products.
A) Geographic
B) Demographic
C) Geodemographic
D) Psychographic
E) Behavioristic

Question

Quizplus · Accepted Answer

A straightforward way to segment markets is to group consumers by buying behavior. This is called behavioristic segmentation.

_____ Segmentation Refers to a Way of Segmenting Markets by Grouping