The purpose of VALS,a _____ segmentation system,is to help marketers identify whom to target,uncover what the target group buys and does,locate where concentrations of the target group live,identify how best to communicate with them,and gain insight into why the target group behaves the way it does.
A) psychographic
B) volume
C) benefit
D) geographic
E) demographic

Question

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The purpose of VALS is to help marketers identify whom to target, uncover what the target group buys and does, locate where concentrations of the target group live, identify how best to communicate with them, and gain insight into why the target group behaves the way it does.

The Purpose of VALS,a _____ Segmentation System,is to Help Marketers