The _____ refers to the consumer's perception of the product as a bundle of values of utilitarian and symbolic values that satisfy functional,social,psychological,and other wants and needs.
A) product concept
B) marketing mix
C) product life cycle
D) communications mix
E) product differentiation strategy

Question

Quizplus · Accepted Answer

The total product concept is the consumer's perception of a product as a bundle of utilitarian and symbolic values that satisfy functional, social, psychological, and other wants and needs.

The _____ Refers to the Consumer's Perception of the Product