The _____ stage of the product life cycle is characterized by rapid market expansion as more and more customers,stimulated by mass advertising and word of mouth,make their first,second,and third purchases.
A) growth
B) introductory
C) maturity
D) decline
E) revitalization

Question

Quizplus · Accepted Answer

When sales volume begins to rise rapidly, the product enters the growth stage. This period is characterized by rapid market expansion as more and more customers, stimulated by mass advertising and word of mouth, make their first, second, and third purchases.

The _____ Stage of the Product Life Cycle Is Characterized