During the _____ phase of the product life cycle,the company incurs considerable costs for educating customers,building widespread dealer distribution,and encouraging demand.
A) decline
B) introductory
C) maturity
D) growth
E) revitalization

Question

Quizplus · Accepted Answer

During the introductory phase of any new product category, the company incurs considerable costs for educating customers, building widespread dealer distribution, and encouraging demand.

During the _____ Phase of the Product Life Cycle,the Company