Which of the following is true of business markets?
A) They have more buyers than consumer markets.
B) They use a more complex process than consumer markets to evaluate new products.
C) They can be segmented using psychological variables.
D) They depend only on price and quality to make purchase decisions.
E) They do not employ professional buyers.

Question

Quizplus · Accepted Answer

When businesspeople evaluate new products, they use a process far more complex than the consumer purchase process.

Which of the Following Is True of Business Markets