Consumer demand for a whole product category and not just the company's own brand is called _____ demand.
A) primary
B) selective
C) perceptible
D) collateral
E) aggregate

Name: Consumer demand for a whole product category and not just the company's own brand is called _____ demand. A) primary B) selective C) perceptible D) collateral E) aggregate
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Question

Quizplus · Accepted Answer

Primary demand refers to consumers' demand for the whole product category, not just the company's own brand.

Consumer Demand for a Whole Product Category and Not Just