The three general categories of customers are current customers,prospective customers,and centers of influence.
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Q10: Exchange is the traditional,theoretical core of marketing.
Q11: Consumers use physiological screens to evaluate,filter,and personalize
Q12: Habit is the natural extension of learning.
Q13: The smell of fresh-baked bread is an
Q14: Physiological screens refer to the subconscious filters
Q16: Negatively originated motives are also called transformational
Q17: Problem removal and problem avoidance are negatively
Q18: Brand loyalty is an individual's openness or
Q19: Personal processes refer to the mental and
Q20: The interpersonal influences that affect consumer behavior
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