Negatively originated motives are also called transformational motives because the consumer expects to be transformed in a sensory,intellectual,or social sense.

Question

Quizplus · Accepted Answer

The three positively originated motives-sensory gratification, intellectual stimulation, and social approval-are also called transformational motives because the consumer expects to be transformed in a sensory, intellectual, or social sense.

Negatively Originated Motives Are Also Called Transformational Motives Because the Consumer