The most important information in a news release should be
A) saved for the last paragraph for dramatic effect.
B) focused totally on selling the writer's company and its products.
C) concentrated at the beginning of the release.
D) highlighted briefly in the middle paragraphs.

Question

Quizplus · Accepted Answer

The most important information should be located at the beginning of the news release to quickly grab the attention of the reader and provide them with the essential details right away. This is known as the "inverted pyramid" style of writing news releases, where the most significant information is at the top and gradually less important information is presented as the release continues.

The Most Important Information in a News Release Should Be