________ is an important first step in value engineering because it identifies critical consumer preferences that will define the product's desired functionality.
A) Consumer analysis
B) Sales force analysis
C) Design analysis
D) R&D analysis
E) Market place analysis

Question

Quizplus · Accepted Answer

Consumer analysis is the process of identifying and understanding the needs, wants, and preferences of potential customers. It is important to conduct consumer analysis as the first step in value engineering because it helps to define the desired functionality of the product. By understanding what consumers want and need, the team can design a product that meets those needs and is more likely to be successful in the marketplace.

________ Is an Important First Step in Value Engineering Because