During which stage of the sales life cycle of a product do sales continue to increase but at a decreasing rate, and competition tends to focus on cost?
A) Maturity.
B) Decline.
C) Inflation.
D) Growth.
E) Introduction.

Question

Quizplus · Accepted Answer

During the maturity stage of the sales life cycle, sales continue to increase but at a decreasing rate. This is because the product has already been introduced and grown in popularity, so it may have reached saturation in the market. During this stage, competition tends to focus on cost, as companies try to offer lower prices to maintain their market share.

During Which Stage of the Sales Life Cycle of a Product