Katherine is developing a forecast for next year's sales of organic fertilizer by her company to the nation's retail gardening nurseries.She is assembling the sales estimates for her company's products by adding together the territory estimates provided by her salespeople.She is engaging in _____ forecasting.
A) cumulative
B) geographic
C) gross margin quota
D) profit quota
E) bottom-up

Question

Quizplus · Accepted Answer

Katherine is using a bottom-up forecasting method by adding together the territory estimates provided by her salespeople. This approach involves starting with the individual salesperson's estimates and then aggregating them to create a comprehensive forecast.

Katherine Is Developing a Forecast for Next Year's Sales of Organic