The first thing a salesperson should do in dealing with a customer's complaint is:

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The first thing a salesperson should do when dealing with a customer's complaint is to encourage the customer to tell their story. This will help the salesperson understand the problem and the customer's perspective. Once the salesperson has a clear understanding of the issue, they can work on finding a satisfactory solution. It is not helpful to blame another member of the selling firm or focus on determining fault at this stage. The priority should be to listen to the customer and work towards resolving the problem.

The First Thing a Salesperson Should Do in Dealing with a Customer's