Which of the following statements about positioning a change is true?
A) Positioning a change is not at all similar to positioning a product in the mass market.
B) Since the salesperson is acting as the change agent, any positioning of a change should take place in the purchasing department.
C) Positioning a change is similar to positioning a product in mass marketing.
D) Positioning a change is a reactive way of dealing with an initial turndown by the buying firm.
E) Salespeople have a limited role in the process of positioning a proposed change.
Correct Answer:
Verified
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