In which of the following situations is the benefit summary method for obtaining commitment best used?
A) Getting a reorder on latex gloves
B) Purchase of a corporate jet that takes several meetings to hammer out all the details
C) A customer placing an order for a particular dish at a restaurant
D) Purchase of lobster to be served at a wedding feast
E) None of the above

Question

Quizplus · Accepted Answer

The Answer of In which of the following situations is the benefit summary method for obtaining commitment best used?
A) Getting a reorder on latex gloves
B) Purchase of a corporate jet that takes several meetings to hammer out all the details
C) A customer placing an order for a particular dish at a restaurant
D) Purchase of lobster to be served at a wedding feast
E) None of the above

In Which of the Following Situations Is the Benefit Summary