After important decisions,buyers may feel a little insecure about whether the choice was a wise one.This insecurity is called:
A) postpurchase dissonance.
B) regret at leisure.
C) prisoner's dilemma.
D) buyer's apology.
E) conspicuous consumption.

Question

Quizplus · Accepted Answer

Postpurchase dissonance refers to the feeling of insecurity or anxiety that a buyer may experience after making an important decision. The buyer may have second thoughts about whether they made the right choice and may experience regret or uncertainty. This is a common phenomenon and often occurs after purchasing expensive, high-involvement products or services such as a home, car, or vacation. Understanding postpurchase dissonance is important for marketers because it can impact customer satisfaction and loyalty.

After Important Decisions,buyers May Feel a Little Insecure About Whether