During her presentation to a prospective customer,Lea informed him about the new wallboard's superiority.She also brought a sample so that the building contractor could see and feel the superiority of the product she was selling.Lea used a _____ to improve the buyer's understanding of her product.
A) multiple-sense appeal
B) standardized approach
C) collaborative approach
D) style flexing appeal
E) composite appeal

Question

Quizplus · Accepted Answer

Lea used a multiple-sense appeal by not only telling the prospective customer about the superiority of the product but also showing them a sample that they could see and feel. This approach engages more than one sense which can improve the buyer's understanding and make the product more memorable.

During Her Presentation to a Prospective Customer,Lea Informed Him About