Victor is calling on Meridian Cabinetworks.His goal is to close a deal for a customized profile sander valued at about $3,500.He'd be willing to accept if Meridian purchases one of one his firm's ready-made sanders,which cost about $2,000.Victor wants to convince the owner of Meridian to use the sander and to provide his company with a testimonial that would help him approach other local wood workers.For Victor,the sale of the less expensive ready-made profile sander is his _____.

Question

Quizplus · Accepted Answer

The minimum call objective is the least that a salesperson hopes to achieve during a sales call. In this case, Victor's minimum call objective is to sell the less expensive ready-made sander if he cannot close the deal for the customized one.

Victor Is Calling on Meridian Cabinetworks