Which of the following statements is true of consumer behavior as a field of study?
A) Consumer behavior traces its roots back to the 1700s when the first book in this field was published.
B) Consumer behavior shares strong interdisciplianry connections with economics, psychology, and marketing.
C) Consumer behavior excludes from its purview the influence of human sciences like psychology and sociology to maintain its scientific nature.
D) Consumer behavior allows little scope for conducting original research.
E) Consumer behavior uses quantitative research methods like experimentation and correlation exclusively.

Question

Quizplus · Accepted Answer

Consumer behavior as a field of study encompasses interdisciplinary connections with various fields, such as economics, psychology, sociology, anthropology, and marketing. This interdisciplinary approach enables researchers to explore various aspects of consumer behavior, including consumer decision making, brand loyalty, attitudes towards a brand or product, and the effects of culture and social norms on consumer behavior.

Which of the Following Statements Is True of Consumer Behavior