In which of the following situations is there an indirect contact between a firm and a customer?
A) A consumer placing an order over the telephone
B) A customer asking an attendant for directions at an amusement park
C) A consumer replying to a request sent in an email by a company
D) A consumer watching a television commercial
E) A guest checking into a hotel

Question

Quizplus · Accepted Answer

Indirect contact occurs when there is no direct interaction between the firm and the customer, such as when a consumer watches a television commercial.

In Which of the Following Situations Is There an Indirect