Obtaining resources from consumers in return for the value they create is a basic tenet of the _____,which is a theory explaining why companies succeed or fail.
A) cognitive resource theory
B) resource-advantage theory
C) need hierarchy theory
D) resource curse theory
E) resource-elaboration theory

Question

Quizplus · Accepted Answer

The statement refers to the resource-advantage theory, which explains that companies succeed by acquiring and utilizing valuable resources, including those obtained from consumers in exchange for the value they create. The other choices are not relevant to the statement.

Obtaining Resources from Consumers in Return for the Value They