Which of the following statements about response time is true?
A) Response time is the time between when the salesperson sends a message and the prospect responds to it.
B) E-mail messages have a greater degree of interactivity and thus faster response time than telephone conversations.
C) A salesperson should use fax rather than telephone communications because it has a shorter response time.
D) Because of nonverbal communications, face-to-face communications have the slowest response time of all communications methods.
E) Response time is the time when the prospect is most receptive of the sales message due to the absence of noise.

Question

Quizplus · Accepted Answer

Response time is defined as the time between when a message is sent and when it is received and processed. In sales, it refers to the time between when a salesperson sends a message (e.g., a proposal, a follow-up email) and when the prospect responds to it. Option A correctly defines response time. Option B is incorrect because email messages may not necessarily have a faster response time than telephone conversations. Option C is also incorrect because fax is an outdated medium and not commonly used for communication. Option D is incorrect because face-to-face communication has typically been considered the most effective communication method due to the availability of nonverbal cues. Option E is incorrect because the absence of noise does not necessarily relate to response time.

Which of the Following Statements About Response Time Is True