Compared to consumer purchase decisions,organizational purchase decisions:
A) are more complex.
B) involve fewer people.
C) seldom require negotiations.
D) require less coordination.
E) take a shorter period of time.

Question

Quizplus · Accepted Answer

Organizational purchase decisions are typically made by a group of people and involve a greater number of criteria and factors to consider than consumer purchase decisions. These decisions often require approval from higher-ups, extensive research, and negotiations with suppliers, making them more complex than individual consumer purchases. Therefore, option A is the best choice.

Compared to Consumer Purchase Decisions,organizational Purchase Decisions