The reason information supplied through publicity is usually considered to be more credible than information supplied by a salesperson is that:
A) salespeople are considered unethical.
B) the information supplied through publicity is perceived to be independent.
C) the general public has more information than the average salesperson.
D) publicity costs more than personal selling.
E) organizations have more control over when information is disseminated through publicity.
Correct Answer:
Verified
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