A state implemented a much needed hike in gasoline prices,increasing it by $2.This was followed by a public outcry against the price rise.A year later,the state further increased gasoline prices by half a dollar.This time round,the public accepted it as essential even though there was a general murmur of dissatisfaction.Which of the following will best explain the reason for the public's acceptance?
A) Preattentive effect
B) Skinner's Law
C) Weber's Law
D) Mere association effect
E) Mere exposure effect

Question

Quizplus · Accepted Answer

Weber's Law states that the perceived magnitude of a stimulus change is proportional to the initial intensity of the stimulus. Therefore, since the initial increase was much larger ($2), the subsequent increase of half a dollar was perceived as smaller in magnitude and hence more acceptable to the public.

A State Implemented a Much Needed Hike in Gasoline Prices,increasing