One way marketers are dealing with the declining effectiveness of traditional advertising due to technology,such as digital video recorders allowing viewers to zoom past commercials,is to get their products integrated into television programs.In some shows,actors are seen driving a Toyota Prius or drinking Pepsi.This sort of advertising is an example of _____.
A) subliminal advertising
B) product placement
C) overt advertising
D) crowd manipulation
E) conquesting

Question

Quizplus · Accepted Answer

Product placement is the practice of featuring branded products or services within the context of entertainment programming, such as movies, TV shows, or video games. It is a way for marketers to integrate their products into the storyline, making them a natural part of the scene and helping to build brand awareness and recognition without interrupting the viewing experience with traditional advertisements.

One Way Marketers Are Dealing with the Declining Effectiveness of Traditional