Attention that is beyond the conscious control of the consumer and that occurs as the result of exposure to surprising or novel stimuli is known as _____ attention.
A) involuntary
B) selective
C) split
D) explicit
E) joint

Question

Quizplus · Accepted Answer

Involuntary attention refers to attention that is automatically drawn to stimuli that are surprising or novel, without conscious effort or control by the consumer.

Attention That Is Beyond the Conscious Control of the Consumer