Daysha was watching a movie when she noticed branded products being shown conspicuously,such as the main character driving a BMW and drinking a bottle of Coke.Later,the character's Apple computer was delivered via UPS.Daysha figured that this was a marketing strategy that employs ______.
A) Weber's law
B) mere association effect
C) overt placement
D) product placement
E) crowd manipulation

Question

Quizplus · Accepted Answer

The scenario demonstrates product placement, which is a marketing technique that involves placing branded products or services within a medium like a movie or TV show in a way that is noticeable to the audience. This method of advertising is often effective because it creates a subtle and subliminal association between the brand being shown and the positive experience the audience is having while consuming the media.

Daysha Was Watching a Movie When She Noticed Branded Products