Which of the following terms refers to the interpretation or understanding that a consumer develops about an attended stimulus?
A) Exposure
B) Habituation
C) Comprehension
D) Sensitiztion
E) Social referencing

Question

Quizplus · Accepted Answer

Comprehension refers to the interpretation or understanding that a consumer develops about an attended stimulus, such as an advertisement or product. Exposure refers to the initial contact or presence of a stimulus, habituation refers to a decrease in response to a stimulus after repeated exposure, sensitization refers to an increase in response to a stimulus after repeated exposure, and social referencing refers to the tendency to use others' reactions as a basis for evaluating a stimulus.

Which of the Following Terms Refers to the Interpretation or Understanding