Which of the following laws states that as the intensity of the initial stimulus increases,a consumer's ability to detect differences between two levels of the stimulus decreases?
A) Law of Diminishing Differences
B) Law of Just Noticeable Differences
C) Skinner's Law
D) Pavlov's Law
E) Weber's Law

Question

Quizplus · Accepted Answer

Weber's Law states that as the intensity of the initial stimulus increases, a consumer's ability to detect differences between two levels of the stimulus decreases. This is also known as the "just noticeable difference" or JND. This means that the higher the initial stimulus intensity, the greater the change needed for a consumer to notice a difference.

Which of the Following Laws States That as the Intensity