Tanya bought a certain brand of soft drink only when she had discount coupons for it and she discontinued purchasing that soft drink brand when the discount coupons ran out.This discontinuation is an example of _____.
A) distortion
B) restoration
C) desensitization
D) discrimination
E) extinction

Question

Quizplus · Accepted Answer

The discontinuation of purchasing the soft drink brand when the discount coupons ran out is an example of extinction. Extinction occurs when a behavior that was previously reinforced is no longer reinforced, and as a result, the behavior decreases or stops altogether. In this case, the discount coupons were a form of reinforcement for buying the soft drink brand. When the coupons ran out, the reinforcement was no longer present, and Tanya discontinued purchasing the brand.

Tanya Bought a Certain Brand of Soft Drink Only When