_____ refers to the personal relevance a consumer feels towards a particular product.
A) Involvement
B) Commitment
C) Reliability
D) Relativity
E) Compatibility

Question

Quizplus · Accepted Answer

Involvement refers to the personal relevance and importance that a consumer feels towards a particular product, service, or decision. It can vary depending on the individual, the situation, and the product category. High involvement typically results in greater attention, information processing, and decision-making effort, while low involvement may result in less effort and more reliance on heuristics or external cues. Therefore, understanding the level of involvement of the target audience can help marketers tailor their messages and strategies accordingly.

_____ Refers to the Personal Relevance a Consumer Feels Towards