Personality helps explain why a particular behavior provides great value to one consumer but none to another.
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Q8: Material possessions play an important part in
Q9: The psychoanalytic approach to personality was proposed
Q12: According to the psychoanalytic approach,the id differs
Q14: John gives away his old furniture to
Q14: The trait approach takes an idiographic approach
Q15: The idiographic approach in trait research focuses
Q15: The prediction of individual behavior tends to
Q20: Consumers with a high degree of innovativeness
Q21: Geodemographic techniques combine data on consumer expenditures
Q22: The personology approach combines personality theory and
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