Which of the following classifies consumers into eight distinct segments based on resources available to the consumer,as well as three primary motivations?

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VALS 2 (Values, Attitudes, and Lifestyles) is a marketing tool that classifies consumers into eight distinct segments based on resources available to the consumer (such as income, education, and self-confidence) as well as three primary motivations (ideas, achievement, and self-expression). VALS 2 helps marketers understand the different needs, desires, and value systems of these different consumer segments, which allows them to create more effective marketing messages and strategies. PERT is a project management tool, AIDA is a model for effective advertising, SIPOC is a process improvement tool, and PRIZM is a consumer segmentation tool that focuses on geographic and demographic factors.

Which of the Following Classifies Consumers into Eight Distinct Segments