PRIZM is based on the premise that people with similar backgrounds and means tend to live close to one another and emulate each other's behaviors and lifestyles.This is a _____ procedure.

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PRIZM is a geodemographic procedure that classifies neighborhoods based on their demographic and lifestyle characteristics. It combines demographic data with geographic information to identify distinct market segments within a particular area. By identifying these segments, marketers can tailor their marketing efforts to better reach specific groups of consumers.

PRIZM Is Based on the Premise That People with Similar