_____ combine(s)data on consumer expenditures and socioeconomic variables with geographic information in order to identify commonalities in consumption patterns of households in various regions.

Question

Quizplus · Accepted Answer

Geodemographic techniques combine data on consumer expenditures, socioeconomic variables, and geographic information to identify commonalities in consumption patterns of households in various regions. This helps in understanding the behavior of customers in different areas and helps businesses tailor their marketing efforts accordingly. VALS and PRIZM are specific segmentation models within geodemographic techniques. Psychographic techniques and psychoanalytic techniques are not directly related to geodemographic analysis.

_____ Combine(s)data on Consumer Expenditures and Socioeconomic Variables with Geographic