Which of the following best describes the ideal self?

Question

Quizplus · Accepted Answer

The ideal self refers to how a consumer would like to perceive himself or herself. It represents the consumer's aspirations and wishes for how they would like to be seen or what they would like to achieve in terms of their self-concept. Option A refers to material possessions and option B refers to the image that a consumer would like others to have, both of which are related to the consumer's actual or social self-concept. Option D refers to the beliefs a consumer has about others' perceptions of them, which may or may not align with the consumer's ideal self-concept. Option E refers to how a consumer currently perceives themselves, which is a part of their actual self-concept.

Which of the Following Best Describes the Ideal Self