Which of the following is a lifestyle analysis technique that uses 66 different segments as descriptors of individual households which are ranked according to socioeconomic variables?

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PRIZM (Potential Rating Index by ZIP Market) is a lifestyle analysis technique that uses 66 different segments as descriptors of individual households which are ranked according to socioeconomic variables. VALS is a psychographic segmentation tool, CPM is a cost per thousand advertising metric, ANOVA is a statistical technique, and PERT is a project management tool.

Which of the Following Is a Lifestyle Analysis Technique That