Gaining acceptance into a group provides value for a consumer directly by satisfying his or her needs for belonging.
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Q5: A consumer's desire to be a member
Q6: Consumers avoid emulating members of aspirational groups
Q7: The International Bartenders Association is an example
Q7: Primary reference groups generally have the least
Q8: Members must have a desire to establish
Q10: Jane is a tomboy and aspires to
Q11: Group influence refers to the ways in
Q12: The motivation of the group members to
Q29: Peer pressure experiences are restricted to the
Q32: With peer pressure, there is usually some
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