Consumers avoid emulating members of aspirational groups as it tends to decrease their chances of membership into such groups.

Name: Consumers avoid emulating members of aspirational groups as it tends to decrease their chances of membership into such groups.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Consumers frequently emulate the members of aspirational groups and perform behaviors that they believe will lead to formal acceptance into the group.

Consumers Avoid Emulating Members of Aspirational Groups as It Tends