Jane is a tomboy and aspires to become a mechanic.She wants nothing to do with her friends' Fashion Club.Jane considers this club to be an aspirational group.
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Q5: A consumer's desire to be a member
Q6: Consumers avoid emulating members of aspirational groups
Q7: The International Bartenders Association is an example
Q7: Primary reference groups generally have the least
Q8: Members must have a desire to establish
Q9: Gaining acceptance into a group provides value
Q11: Group influence refers to the ways in
Q12: The motivation of the group members to
Q15: The Society for Astronauts,a club with strict
Q29: Peer pressure experiences are restricted to the
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