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Using Online Technologies to Facilitate Word-Of-Mouth by Having Consumers Spread

Question 98

Multiple Choice
Using online technologies to facilitate word-of-mouth by having consumers spread marketing messages through their online connections is known as _____ marketing.
A) affinity
B) stealth
C) viral
D) multi-level
E) ambush

Using online technologies to facilitate word-of-mouth by having consumers spread marketing messages through their online connections is known as _____ marketing.


A) affinity
B) stealth
C) viral
D) multi-level
E) ambush

Correct Answer:

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