The person in the household who recognizes a need and provides information about a potential purchase to others is known as a(n)_____.
A) influencer
B) gatekeeper
C) purchaser
D) user
E) decision maker

Question

Quizplus · Accepted Answer

An influencer is the person in the household who recognizes a need and provides information about a potential purchase to others. They may not necessarily be the final decision maker or purchaser, but their opinion and input can heavily influence the purchase decision.

The Person in the Household Who Recognizes a Need and Provides