The way in which new products are adopted and spread throughout a marketplace is known as the _____ process.
A) diffusion
B) differentiation
C) activation
D) innovation
E) assimilation

Question

Quizplus · Accepted Answer

The adoption and spread of new products in a marketplace is referred to as the diffusion process. It involves the spread of product awareness, interest, evaluation, trial, and eventually adoption by consumers. The diffusion process includes the study of the rate and pattern of adoption, the influence of marketing on the adoption process, and the characteristics of the adopters.

The Way in Which New Products Are Adopted and Spread