Question 1

The specific expectations that are associated with each type of person are referred to as _____ expectations.

Accepted Answer

The term "role" refers to the set of expected behaviors, rights, and obligations associated with a particular position in society or a specific context. Therefore, the specific expectations that are associated with each type of person, which are linked to their roles or positions, are referred to as role expectations.

Question 2

Belgium is categorized as a BRIC nation.

Accepted Answer

The acronym BRIC stands for Brazil,Russia,India,and China.

Question 3

A rule that specifies the appropriate behavior in a given situation within a specific culture is referred to as cultural _____.

Accepted Answer

Cultural norms are the established rules of behavior within a specific culture. They dictate what is considered appropriate and acceptable behavior in various situations. Stereotypes, bias, transmission, and criticism do not refer specifically to behavior norms within a culture.

Question 4

Low-context cultures emphasize communication through nonverbal elements,while,high-context cultures emphasize the spoken word.

Accepted Answer

High-context cultures emphasize communication through nonverbal elements,while,low-context cultures emphasize the spoken word.

Question 5

Which of the following constitutes popular culture?

Accepted Answer

Popular culture refers to the cultural activities and products that are consumed by the general public, and social media platforms like Twitter and Facebook are widely used by people of all ages and backgrounds. Sharing information about concerts and other events on social media is a common aspect of popular culture. The other options do not specifically relate to popular culture.

Question 6

In some tribal cultures,commercial exploitation of nature is a serious offence that sometimes calls for expulsion from the community.Such measures aimed at making people conform to rules are known as cultural _____.

Accepted Answer

Cultural sanctions refer to measures taken by a community, such as punishments or rewards, to encourage conformity to their cultural norms and values. In this case, the serious offence of commercial exploitation of nature may result in expulsion from the community, which is a form of cultural sanction.

Question 7

Consumers from collectivist nations define relationships in terms of the ties between a brand or service provider and a family or relevant group of consumers.

Accepted Answer

Collectivist cultures place a high value on social relationships and group harmony, and therefore consumers from these nations often consider the associations between a brand or service provider and their familial or social group when making purchasing decisions.

Question 8

CANZUS consumers are more likely to be physically close to each other during a conversation than are consumers from Italy.

Accepted Answer

The value that consumers place on space affects communication styles.Generally,CANZUS consumers,for instance,do not like to be too close to each other.When having a conversation,they remain at "arm's length." However,Italian,Armenian,or many Arabian consumers are comfortable communicating when they are so close to each other that they are physically touching.

Question 9

In most countries,the Head of State is expected to act with diplomatic strength.This is an example of _____ expectations.

Accepted Answer

The question is referring to the role expectations of the Head of State. Role expectations are the behaviors and actions that are expected of an individual in a particular position or role. In this case, the Head of State is expected to act with diplomatic strength, which is a specific expectation of their role as a representative and leader of their country.

Question 10

The physical characteristics that describe the physical environment and habitat of a particular place are known as _____ factors.

Accepted Answer

Ecological factors describe the physical characteristics of an environment and are relevant to the study of ecology, which deals with the relations between organisms and their environment. Intrinsic factors refer to the inherent biological characteristics of an organism, physiological factors refer to the bodily functions of an organism, demographic factors refer to the statistical characteristics of a human population, and evolutionary factors are focused on the changes in genetic traits within populations over generations.

Question 11

The BRIC markets exclusively consist of developed nations.

Accepted Answer

The acronym BRIC stands for Brazil,Russia,India,and China.These four nations are often singled out as having economies that are growing very rapidly.In each market,large middle classes are emerging as consumers who formerly would have had little opportunity for a good job have benefited from corporate capital investment.

Question 12

The term Chindia refers to the combined market and business potential of China and India.

Accepted Answer

Chindia is a term used to describe the combined economic potential of China and India.

Question 13

The extent to which a contract is seen as binding varies from place to place.

Accepted Answer

Different cultures and legal systems have different views on the enforceability of contracts, which can impact how seriously they are taken and how binding they are considered.

Question 14

Penalties associated with performing a nongratifying or culturally inconsistent behavior are known as cultural ______.

Accepted Answer

Cultural sanctions refer to penalties or consequences that individuals face for performing a behavior that is not consistent with cultural norms or expectations. These sanctions can be formal or informal and can range from mild disapproval to severe punishment.

Question 15

In the United States,people attend funerals in black-colored clothes while in Japan,people wear white-colored clothes.This expectation of dressing in appropriate color of clothes according to the situation is an example of cultural _____.

Accepted Answer

This is an example of cultural norms, which are expectations and rules within a culture that dictate appropriate behavior and dress for different situations. Stereotypes, biases, sanctions, and roles are not the most appropriate terms to describe this cultural expectation.

Question 16

Hannah lives in place where rice is the staple diet of the people and eating wheat or potatoes is associated with poverty and inferior status.This association that favors the consumption of rice to wheat or potatoes is an example of consumer _____.

Accepted Answer

The association of rice with a superior status and preference over other staples like wheat and potatoes is an example of cultural influence on consumer behavior. It shows how cultural beliefs and values can shape consumers' preferences and choices.

Question 17

Etiquettes remain the same across cultures.

Accepted Answer

Different cultures have different etiquettes for handling various social situations.

Question 18

Nonverbal communication cues have universally accepted standard meanings that are independent of their cultural contexts.

Accepted Answer

Many nonverbal communication cues are culturally laden so that the meaning depends on culture.

Question 19

Which of the following represents the commonly held societal beliefs that define what is socially gratifying within a specific society?

Accepted Answer

Consumer culture refers to the beliefs, values, and norms that shape the behavior of consumers within a specific society. It defines what is considered socially gratifying and acceptable within that society in terms of consumption patterns and preferences. Consumer network, advocacy, awareness, and base all relate to specific aspects of consumer behavior, but do not encompass the broader societal beliefs that constitute consumer culture.

Question 20

Glocalization represents the idea that the marketing strategy may be local but the implementation of that strategy at the marketing tactics level should be global.

Accepted Answer

Glocalization represents the idea that the marketing strategy may be global but the implementation of that strategy at the marketing tactics level should be local.

Quiz 9: Consumer Culture