A company that wants to become the lowest cost producer in an industry should _____.

Question

Quizplus · Accepted Answer

The "overall cost leadership" strategy focuses on becoming the lowest cost producer in an industry. This strategy is achieved by constructing efficient large-scale facilities, by reducing costs through capitalizing on the experience curve, and by controlling overhead costs and costs in such areas as research and development, service, sales force, and advertising.

A Company That Wants to Become the Lowest Cost Producer